Residents browse real-time business updates and events, then compose customized itineraries—a café visit, workshop, gallery show—while businesses gain shared exposure, targeted marketing insights from crowdsourced data, and access to collaborative campaigns. The two-sided network effect drives growth: more engaged residents attract businesses; active businesses retain residents.

Gelly

bring you back to street

Balance is everything

Revenue streams include featured listings and analytics for businesses, premium features for residents, and partnership fees from developers and chambers of commerce. Initial focus on density-building in Chicago neighborhoods (Logan Square, Wicker Park, Bucktown) establishes the data asset and unit economics before scaling to secondary cities.